Canuck questions on the Team Marketing Report Fan Cost Index

The new Team Marketing Report is out, which ranks, as the words of PD said "average cost for an obese, materialistic family of four to attend a game". The full pdf can be found here.





The prices for the Canadian teams have been adjusted to US dollars and the previous' years pricing to the current exchange rate.

Now if you can squint, no wait, look below, and look at the Pct. change in the Canucks average ticket for this year compared to last:










Are they are claiming that the ticket price for the Canucks have DROPPED 5.8% this year? Because I'm pretty sure they didn't. Back in March I wrote about how the Canucks are raising the ticket prices to 55% of the tickets, not dropping them. The only thing I can think that happened in their calculation is that in the adjusted of the price for last years tickets according to the value of the Canadian dollar last year vs. this years tickets, something was calculated incorrectly, or the value was compared incorrectly. Any thoughts?

In the end, while this report may be better for comparing the cost going to see US based teams against each other, I can't trust the dollar conversions for the Canadian teams.